Media Puppies
Influencer rate calculator
Indian influencer pricing is opaque and mostly negotiated on vibes. This turns a quote into three numbers you can compare across creators.
Set from your location. The maths is the same in any currency — only the labels change.
From their insights screenshot. If you only have views, use that.
Runs entirely in your browser. Nothing you type is sent to us or stored anywhere.
Follower count is the least useful number
It is the one every quote is built on and the one easiest to buy. Reach and engagement are harder to fake and tell you what you are actually purchasing. Always ask for a screenshot of the last 30 days of insights, not a single post.
What the outputs mean
| Number | Use it to |
|---|---|
| Engagement rate | Judge whether the audience is alive. Calculate it on reach where you can, not on followers. |
| Cost per 1,000 reached | Compare a creator directly against running the same budget as ads. |
| Cost per engagement | Compare creators of very different sizes against each other. |
| Required conversion on reach | The honesty check. If the number is implausible, the quote is not a performance buy. |
| Reach as % of followers | The fake-follower smell test. |
The conversation the last number forces
Most influencer deals are agreed without anyone working out how many sales would be needed to justify them. Doing that arithmetic before you negotiate changes the discussion entirely — either the price comes down, or both sides agree openly that this is awareness spend and should be judged on something other than orders.
What this cannot tell you
Fit. A creator with weaker numbers whose audience genuinely trusts them on your category will outperform a larger one who posts a different brand every day. Check how many paid posts they ran last month before you check anything here.
Compare the cost per 1,000 reached against your own paid social CPM using the media math calculator. If the creator costs several times more, the premium has to be justified by trust, not reach.
Questions
What engagement rate is good in India?+
It varies hugely by size and category, and smaller accounts normally show higher rates. Compare creators against each other within the same size band rather than against a universal benchmark.
How do I spot bought followers?+
Low reach relative to followers is the clearest signal, along with comments that are generic, follower spikes with no matching content, and an audience geography that does not match the creator.
Should I pay per post or on performance?+
Affiliate or hybrid deals shift risk to the creator and most established ones will decline. A reasonable middle ground is a lower flat fee plus a per-order bonus.
Does this work for YouTube and reels?+
Yes. Use views in place of reach, and likes plus comments for engagement.
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