A small performance team that only counts enquiries.

Three things, done properly.

Performance marketing — Meta and Google campaigns built so that every rupee traces back to a named enquiry. Landing pages, tracking and creative are part of the job, not an upsell.

SEO — technical fixes, pages that answer what buyers actually type, and local visibility. Slower than ads, and the reason ads eventually cost less.

AI automation — the follow-up, qualification and reporting workflows that stop leads going cold in a WhatsApp inbox at 9pm.

The full list, with what is included in each, is on the services page.

Four things we do differently — and will not bend on.

You own the ad account. Campaigns run inside your own Meta and Google accounts, billed to your card. If we ever part ways, you keep the account, the data and the audiences. Agencies that run your ads from their account are holding your history hostage.

No lock-in contract. Month to month. The work has to be worth renewing every month, which is a healthier pressure than a twelve-month signature.

A minimum that protects you, not us. Below a certain level of ad spend there is not enough data for the platforms to learn, and lead quality suffers. We say no to work below that instead of taking the fee and blaming the algorithm.

A straight answer within 30 days. If paid acquisition is wrong for your business, you will hear it on the first call — not after a quarter of spend.

Businesses where one customer is worth real money.

Interior designers and modular kitchen studios, clinics and aesthetics practices, real estate, solar installers, education and coaching, visa and immigration consultants, D2C brands and professional services firms.

The common thread is not the industry — it is customer value. When one closed deal is worth tens of thousands of rupees, a ₹300 lead is cheap and paid acquisition compounds. When the product is worth ₹500, it rarely does, and we will tell you so.

We work with businesses across India, with the most clients in Gurugram, Delhi and Noida.

We write down how we work.

Everything we have learned running campaigns is on the blog — the checklists we run before a campaign goes live, the mistakes that waste budget, and the numbers a founder should actually track. Nothing is gated.

We also keep a free customer acquisition cost calculator that works out what you can afford to pay for a customer. It runs entirely in your browser — no email required, nothing sent to us.