Clicks here cost several times what they do elsewhere. If your average contract is small, the arithmetic does not close no matter how good the targeting is, and we will show you that on the first call rather than sell you a test. Above a certain deal size, precision beats price and nothing else competes.
This is a five-minute calculation and it should happen before the account is even opened. Most disappointing LinkedIn accounts were doomed at this step.
Take your average contract value, your gross margin and your close rate from qualified lead. That gives you what you can afford to pay for a qualified lead. Divide by a realistic landing page conversion rate and you have your ceiling on cost per click. Compare that to what LinkedIn actually charges in your category. If the ceiling is below the market rate, no amount of optimisation closes the gap — and any agency willing to take the retainer anyway is not on your side.
Enterprise software, professional and financial services, recruitment for senior roles, industrial and capital equipment, and executive education. What these share is a large deal value and a buyer who is genuinely identifiable by title and firm.
Small-contract SMB software, local services, anything consumer, and early-stage products still finding their buyer. In those cases Google search captures the intent that exists and Meta builds the demand, at a fraction of the cost.
LinkedIn’s advantage is firmographic data that people maintain themselves because their careers depend on it. Using it like an interest-targeting platform wastes the one thing you are paying extra for.
Uploading a target account list and layering seniority on top is far more precise than broad job-function targeting, and it lines up with how your sales team already thinks. If sales has a named account list, that is your audience — and if they do not, building one is more valuable than any campaign we could launch.
Job titles are self-declared and chaotic. Seniority plus function plus company headcount is usually a tighter and more stable definition than a title list, which drifts as people rename their own roles.
A very small audience on a real budget means the same few thousand people see your ad relentlessly. LinkedIn frequency caps are worth setting deliberately, and creative rotation matters more than the small audience size suggests.
Native forms prefill from the profile and convert at high rates — with the usual consequence that some of those leads were barely paying attention. Sending traffic to your own page filters harder and costs more per lead. Which is right depends on whether your constraint is sales capacity or lead supply.
Long sales cycles and a heavy dose of dark social mean the platform’s contribution rarely shows up cleanly in a last-click report.
Wire up the server-side connection and push CRM stages back, the same way we do for Google and Meta. Without it, LinkedIn is judged on form fills and looks expensive; with it, it is judged on opportunities and often looks reasonable.
For considered B2B purchases, a free-text "how did you hear about us" field on the form is frequently more informative than any attribution model. It is the cheapest measurement you will ever install.
If your cycle is three months, a one-month LinkedIn test tells you about cost per lead and nothing about value. Commit to a real window or do not start.
A real audit of your live campaigns — structure, tracking, creative and where the budget is leaking. Free, no obligation, and yours to keep even if you never work with us.
Yes, by a wide margin on a cost-per-click basis. The question is never whether the click is expensive — it always is — but whether the customer is cheap. For large contract values it frequently is.
Badly. Small budgets on expensive clicks produce too few conversions to learn from and too little reach to register with an account list. It is better to run one tightly defined audience properly than four thinly.
Forms for volume and lower cost per lead, landing pages for quality and better qualification. We usually test both, and the right answer depends on whether your sales team is short of leads or short of time.
No. We run paid media. Organic presence genuinely helps LinkedIn ads perform, and we will say so, but it is not a service we sell.
At least one full sales cycle. Anything shorter tells you about cost per lead and nothing about whether those leads become revenue.
Yes, and we do it more often on this platform than any other. The arithmetic on the first call usually settles it.
Send us your contract value and close rate. If LinkedIn cannot pay for itself, we will tell you on the first call.