When your agency is in another country, you cannot walk over and ask. Everything depends on whether the written record is good enough to run the relationship from. We built ours assuming you will never be in the same room as us.
Short enough to read in three minutes and specific enough to act on. It never contains the phrase "we are continuing to monitor".
One metric that matters for your business — cost per customer, cost per qualified opportunity, blended efficiency — measured against the baseline written down at the start. Not impressions, not reach, and not a ROAS figure we know is double-counted.
Every meaningful change, with the reason and what we expected it to do. This is the part that lets you hold us accountable, and it is the part most agency reports leave out.
Including things that went badly. A report where everything always went to plan is a report nobody is reading carefully, and it is the clearest early warning that an agency has stopped paying attention.
Live tests, where each one is against the sample size it needs, and when it will be called. So you are never surprised by a decision and never waiting on one without knowing it.
Usually creative, sometimes a decision, occasionally CRM data. Listed explicitly, because an engagement blocked on something nobody asked for clearly is a wasted month.
The weekly note is the substance. These are the two things around it.
Built in Looker Studio, in an account you own, pulling from your ad accounts. Open it whenever you like. It exists so you are never waiting for a number — not as a substitute for someone telling you what the numbers mean.
One structured call a month about where this is going, not a status update. Status belongs in writing where it can be searched and forwarded.
Slack, Teams or WhatsApp, with the buyer who actually works on the account. No account manager relaying questions to someone you never speak to. Hours are set to your market, and they are stated rather than implied.
These exist because the temptation to report favourably is real and constant, and writing the rules down is the only thing that reliably resists it.
The metric is chosen at the start and does not change because a different one started looking better. If we ever propose changing it, the reason has to be in writing and you have to agree.
No burying a poor month in a longer document, no leading with reach because the conversions were down. Same structure, same order, same length.
If a channel cannot reach a cost per acquisition your margins support, that goes in the report, and the recommendation is to reduce or stop. A flat fee rather than a percentage of spend is what makes that advice free for us to give — which is the whole reason we price that way.
For agency partners, the report is written in your format and your tone so you can forward it with your own name on it. Same substance, same honesty, none of our branding.
A real audit of your live campaigns — structure, tracking, creative and where the budget is leaking. Free, no obligation, and yours to keep even if you never work with us.
Yes. For agency partners that is standard. For direct clients, if your board wants a particular shape, we write to it rather than making you reformat ours.
Looker Studio by default, built in your own account so it stays yours. If you already have a reporting stack we will feed that instead of adding another tool.
Same hour during your working window, which is set to your market. Outside it, the next working morning, with an escalation route for anything genuinely urgent.
The buyer who works on your account. Not an account manager summarising someone else's work, which is how detail gets lost and how nobody ends up accountable.
We will include them in the blended view if you give us the numbers, because your blended efficiency is the figure that matters. We will not claim credit for them.
Say so early and we will change it, in writing, before it becomes an argument about a number. Measurement disagreements discovered in month four are always worse than the same conversation in week two.
The free audit is written in the same voice as the weekly report. Read one and you will know what the other looks like.