Property is a considered purchase with a long cycle, so an account needs enough volume to learn from before anything can be judged. Below this level, concentrate on one project in one micro-market rather than spreading across a portfolio — we will say so for free rather than take the retainer.
It is easy to generate property enquiries cheaply and almost impossible to turn most of them into someone standing in the flat. Every decision below follows from measuring the walk-in rather than the form fill.
The single highest-leverage change in most real estate accounts is putting the number in the ad. "3BHK from ₹1.4 Cr, Sector 150" removes everyone who cannot buy and everyone who will not travel. Volume falls, site visits rise, and your sales team stops dreading the lead list.
If you optimise for form fills, the platform finds form-fillers. We send qualified status and booked site visits back from your CRM so bidding hunts for people who resemble buyers who turned up. This is most of what the tracking work is for, and skipping it is why real estate accounts plateau.
Enquiries from 99acres, MagicBricks and Housing behave nothing like your own paid traffic, and mixing them in one report hides which channel is actually producing bookings. We keep them separate so the comparison is cost per site visit, channel by channel.
Indian property advertising has to carry the project RERA registration number and the authority website, and platforms reject creative that omits them. We build it into the templates so approval is not a weekly argument. Your legal team signs off the wording; we make sure it is present on every asset.
Real estate accounts fail structurally more often than creatively. These are the three that cost the most.
A radius drawn around the project site catches the people already living there, who are rarely the buyers. Demand for a Noida project often sits in Delhi and Ghaziabad, and for a Gurgaon one in Dwarka. We target where the money comes from, not where the building is.
An investor cares about rental yield, possession date and resale; a family cares about schools, commute and the floor plan. They want different creative, different landing pages and often different price framing. Mixed into one campaign, each message dilutes the other.
Possession status is the biggest objection in the category and it splits the audience cleanly. Under-construction buyers need construction progress and the developer’s delivery record; ready-to-move buyers need the walkthrough and the paperwork. One campaign cannot answer both, and the one that tries answers neither.
Property enquiries have the shortest useful life of almost any category. The person enquiring is comparing three projects this evening, and the comparison is largely decided by who reached them first.
An automatic WhatsApp with the floor plan, price band and location pin goes out on submission — not "our team will call you". A human follows within minutes. A channel partner who calls in five minutes beats a better project that calls tomorrow, and that is the whole competitive dynamic here.
Demand spikes on launch announcements, on Navratri and Diwali, and at financial year end when buyers are chasing deductions. Budget held back for those windows earns far more than the same money spread evenly across a flat month.
Most property buyers take months to decide, so the enquiry that went cold in March is often the booking in July. Quiet weeks are for working that list with construction updates and price revisions, which costs almost nothing compared with buying the lead again.
A real audit of your live campaigns — structure, qualification, tracking and where the budget is leaking before anyone reaches a site visit. Free, no obligation, and yours to keep even if you never work with us.
Runs paid campaigns that produce site visits rather than form fills. In practice that means qualifying buyers inside the ad with price and locality, feeding visit data back to Google and Meta so bidding targets people who turn up, and building the follow-up that reaches an enquiry within minutes.
Cost per site visit, and then cost per booking. Cost per lead is the number most agencies report and the one least connected to revenue — a cheap lead that never walks in costs more than an expensive one that does.
No. In this category a guaranteed cheap lead almost always means a form fill from someone browsing prices with no budget and no intention this year. We would rather commit to the qualification and show you the walk-in rate.
We build the registration number and authority website into the creative templates so campaigns are not rejected and nothing goes live without them. The wording itself should be approved by your own legal team — we make sure it is present, consistently, on every asset.
Often yes, but keep the reporting separate. Portal leads are sold to several competitors at once and behave nothing like your own paid traffic, so blending them into one cost per lead hides which channel is actually producing bookings.
Enquiries within the first fortnight, meaningful site visit data from roughly the second month, and a defensible read on cost per booking after about ninety days. Property has a long consideration cycle, so anyone promising a faster verdict is reading noise.
Where the budget leaks before a site visit, what your qualification is letting through, and what the follow-up is costing you — in writing, within two working days.